Plurality and Cultural Specificity of Service Design in East and Southeast Asia

This open-access book expounds on how service design has been adopted and practiced in Asia, and how it has impacted especially the East and Southeast Asian countries. As service design is a socio-technical practice that is co-produced in context, the contributors focus on how service design has been applied and how it has evolved heterogeneously by interacting with the cultural and social dimensions of Asian countries.

As the application domains of service design vary, this book cov ...