- Moore, Geoffrey A.
Crossing the Chasm, 3rd Edition
- Marketing and Selling Disruptive Products to Mainstream Customers
- Kartoniert,
- 3rd ed.,
- HarperCollins US
- (2014)
35,70 €
inkl. MwSt.
sofort lieferbar
The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, ...
Weiterempfehlen:
DETAILS
- Crossing the Chasm, 3rd Edition
- Marketing and Selling Disruptive Products to Mainstream Customers
- Moore, Geoffrey A.
- Kartoniert, 288 S.
- 7 charts and graphs
- Sprache: Englisch
- 8 in
- ISBN-13: 978-0-06-229298-8
- Titelnr.: 43241736
- Gewicht: 218 g
- HarperCollins US (2014)
Herstelleradresse
HarperCollins Publishers US
195 Broadway|10007|NY|US
E-Mail: consumercare@harpercollins.com
EU-Ansprechpartner
HarperCollins Publishers Ireland
Macken House
39/40 Mayor Street Upper|D01 C9W8|Dublin 1|IE
E-Mail: enquiries@harpercollins.ie
Bewertungen (0)
Jetzt bewerten